October 20, 2016

Mobile Advertising for Lead Generation

people using mobile devices

Years ago, I warned Canadian local business owners with websites to NOT be in a big hurry to “go mobile” as Canadian mobile users were not big on using their cell phones for much more than contacting each other by voice or text. Back then, Canadians were very slow (when compared to their American counterparts) to embrace mobile usage for surfing the internet.

Today, this is no longer the case.

According to the Toronto Star newspaper “Mobile web usage tops computer surfing in Canada“. The Globe and Mail states that “Video and mobile use doubles Canadians’ time spent online“, and iPhone in Canada claims that “Canadian Mobile Web Usage Exceeds Desktop-Based Usage“.

Now … on an average day, Facebook has 894 MILLION mobile users1. Can YOU afford to ignore this?

Facebook Lead Generation Ads, what are they? The short answer is, ads run on Facebook that will help you gain verified leads for your business because the forms are specifically designed to make using them on mobile devices easier to fill in than ever before.

Should you decide to try lead generation using Facebook, please understand mobile-advertising-for-lead-generation-image01this; you are going to have to associate your Facebook ads with a fan page you own.

Using Facebook ads you can easily narrow down which Facebook users get to see your ads, and when done correctly, will increase the value of your leads. Options like adjusting the age range of those who will be targeted … plus many other options are available.

NOTE: You can always pause a Facebook ad so there’s no need to panic should you receive a flood of new leads!

Before you begin, make sure you read thoroughly through the Facebook lead generation ad guide so that you will understand the required image sizing, usage, etc.

Once you’ve got your image ready … then it’s time for you to learn Creating a Lead Ad from the masters themselves. Facebook offers some of the best practices for their lead ads.

Here’s what you will need to get started with lead ads on Facebook. They also offer detailed instructions on creating your lead ad campaign. Detailed information is also offered to you if you want to know how to integrate your Facebook lead ads with your customer relationship management (CRM) system.

Do NOT skip any of this training so that you can benefit fully from running lead generation ads on Facebook … before your competitors learn of this treasure!

How to Setup a Facebook Lead Ad

Here is the Connect Leads link as promised in the video.

NOTE: You really should have a legal disclaimer on your website, so I offer you the following link to help you find a FREE legal disclaimer template which you will need to modify for your own use.

For those of you who wish to know more about selecting your Facebook ad placements, be sure to review the Facebook Ads Guide.

Source: 1 https://www.statista.com/chart/2496/facebook-revenue-by-segment/

 

Credits for Header: image by: Denali National Park and Preserve (NPS Photo by Jay Elhard) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

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Anh Nguyen - October 20, 2016 Reply

Hey Trish,

Thanks for this informative post. I’m quite surprised that mobile use has finally surpassed desktop use. I guess it’s because I rely heavily on my laptop still for both work and play.

Now I know how to setup a Facebook ad, I’ll be sure to try it out for my blog.

Thanks again for sharing!

Cheers,
Anh

    Trish - October 20, 2016 Reply

    Thank for dropping by Anh, Facebook’s mobile ads truly look to be the best way to get verified leads.

Neil - October 26, 2016 Reply

It’s crazy how smartphone web browsing is outnumbering desktop computer surfing. But I guess with so many mobile owners, the opportunity to search and buy “on the go”, you can see why it’s surpassing desktop!

Facebook’s mobile ad growth is crazy, and it will be quite interesting to see how mobile technology and the web unfolds over the next 5 to 10 years.

With so many people hooking up to Facebook on their mobiles, it certainly gives online business owners and big companies the opportunities to generate sales and income.

Thanks for your help with FB ads too 🙂

Neil

    Trish - October 26, 2016 Reply

    You are very welcome Neil, glad to have helped you out with Facebook ads. Some claim that mobile users are leaving their Facebook accounts open while surfing the internet. Now that was a surprise for me. Am guessing the concern for security is waning for most smartphone users … though that is not necessarily a good thing.

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