Where, you ask, can you buy a lead generator for your business?
First, you need to know exactly where you are with the development of your business’ online presence. By this I mean, you should be able to answer “Yes” to the following questions:
- Do you have a website?
- Is your website Search Engine Optimize (SEO) friendly?
- Have you done at least, basic SEO on your website?
- Do you offer unique, quality content related to your business, from your website?
- Is your business website URL easy to remember?
- Did you use an exact match domain name (Example: TorontoDogGroomer.com)?
- Do you have (at the very least) the 3 most common social media accounts (Facebook fan page, Twitter, Google+) linked to your business website?
- Do you share you’re posts and pages on your social media accounts regularly?
If not, then PLEASE … stop right here, and go back to your website and address all of THESE issues first and foremost. Bookmark this page so you can come back later, by all means, yes, of course.
Until then, you could be wasting a lot of your money, chasing for that magic wand (or shiny new object, some like to call it) to poof! your business into gaining invisible, non-existing leads.
For those of you who can definitely answer “Yes!” to the above questions … follow me while I take you through a few steps that should help you generate more leads.
It’s time to take your website through an audit
You can easily do one for yourself from many different sites that offer a FREE audit. But, do be careful which site you trust. You could be signing yourself up for a telephone call or two if you are forced to offer too much information.
For a short list of websites that offer you a broad view of where your websites stands right now, check these out:
By no means is the list above the only websites offering free auditing out there. Feel free to do your own internet search for a FREE website audit.
Now … do you know EXACTLY where your website hosting server is located geographically speaking? If not, you can use the following website: THE BEST, most accurate IP Address Locator, to find out for certain.
You do need to understand that not all IP locators are equal, as they need to constantly be updating the locations of IP address in their database.
So, if you find that no two IP locators agree on the location of your website, you can check using a WHOIS tool. For the most part, I have found the IP locator linked above to be the most accurate, unless your website is on a Cloud nameserver.
And, if you are using a Cloud nameserver, you can discover the Cloud DNA page here, once you have signed into your gmail account, of course.
One of the EASIEST means of generating leads to your business is to make sure your website is located in a location that is, at least, in the same province or state as your business … unless of course, your business is located on a cloud … literally speaking <wink, wink>.
Search engines spiders (software used to index the internet) assume if your website is located on a web server in Dallas, Texas, United States that your business is located there too. So, if you have a Toronto, Ontario, Canada based local business … bring your website HOME!
Once all of that has been completed, you’ll need to consider doing a NAP (Name, Address, and Phone Number) audit on ALL of your online accounts.
This means making sure that EVERY WHERE you’ve given your business name, address and telephone number … be it your website, social media accounts or online directories … that you state them ALL EXACTLY the same way.
In other words it you use an abbreviation for your state or province, that you do so CONSISTENTLY on ALL accounts. Do NOT use the abbreviation on one site and then spell it out on another.
Make sure your telephone number is stated correctly on all accounts be it (555) 555-5555 or 555-555-5555 or 555.555.5555. Consistency is the key!
And please, don’t just believe me regarding THIS issue.
Feel free to review what expert’s have to say on the issue of NAP:
- Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings
- What is NAP and does it help SEO?
Then … when all of these aspects of your business internet presence is fully “polished”… and you’re still in need of generating leads, then and only then … it’s time to discover where to buy a lead generator.
Thank you for stopping by and taking the time to read this!
Hope you’ve found this post helpful. If so, please DO share this with your friends … and, don’t forget to leave a comment below.