- by Trish
Content truly IS king… right?
And, I’m betting you have heard this said a LOT simply because content really and truly is king. Here’s why I say this…
When potential clients come to me asking about what can be done to help them generate leads, drive sales, and establish themselves as a leader in their industry or niche, most of them are asking about one thing in particular and that is social media.
Don’t get me wrong, I do understand why.
After all, social media is fun and accessible to many users… and, it does seem though you might have a good chance at going viral there the fastest, right?
So many people love social media and they are using it daily. Maybe even family members of your grandmother’s generation might even know how to upload images they want to share on Facebook nowadays.
Of course, I can see how it might make sense that social media is at the top of you wish list.
Nevertheless, when it comes to recommending services to clients, budgeting for social media exposure is almost always the last thing that I would recommend to any new business owner.
My reason for this is simply this; of all the digital marketing out there, social media marketing provides by far the lowest return on your investment long-term.
So, if you are ready to invest in social media marketing you need to make sure that your website is totally up-to-date and that unique and relevant content is added regularly, or else you are not spending your money wisely.
There are several top national brand companies who know firsthand that even the most comprehensive and well-executed social media strategies will only deliver a few hundred thousand visitors to a website in a year.
Now, that may sound like incredible success to you if you are just starting out online, but it’s only a mere drop in the bucket when compared to what a solid search engine optimization (SEO) strategy can provide any business with… and, often times at a fraction of the cost of a social media strategy.
There are websites that generate nearly one million visitors to their website, all generated simply from organic traffic. That’s right, all without their ever having spent a single dime on cost-per-click (CPC) advertising.
Yes, of course their traffic comes from social media, direct to their site and referral click sources as well. However, they report that about 85% of their traffic comes from organic internet search results.
Not only that but those who visit these websites, they are highly targeted visitors who are ready to pay for the website services and/or products!
2018 is being declared the year of SEO by many; so I have a few different methods to offer each of you in getting your SEO strategy off the ground… depending on which type of business person you are that I am speaking to here.
These options will take you as long (or as short) a time to completely transform your business as you have time to learn.
Knowing that NOT every business has a big budget, I have chosen the best options available in hope that a lack of budget will not be standing between you and growing your business.
One of the best ways to become successful in any business is to learn the rules of “the game”… right?
Why not let me help you take the guess work out of marketing online?
Big businesses have been known to pay thousands of dollars for training packages offering the information contained in some of these online courses that are being offered below. Let’s get started with your options.
|Create Viral Content
||Easy for beginners, and informative for anyone who wants to learn to create viral content.||All||Less than $100 US funds
|How to Use Content for SEO
||Training to help prevent your website being penalized for keyword focused SEO. Details about this course also offer factual information in videos that you can learn from too!
Other training also available from here.
|All||Less than $200 US funds
|Affiliate Authority Stores
||Educational training on creating real authority affiliate stores that people will buy products from, and this includes their cutting-edge plugin too!||Affiliate||Less than $100 US funds
These products are all 100% money-back guarantee offers!
And, now for my all-time favourite, this all-inclusive best training…
This option even includes website hosting, a security certificate for EACH registered domain hosted here, 24/7 support, a well as fully-time access to an array of training from local marketing to affiliate marketing. Here you will also find other like-minded individuals eager to offer you almost any helpful advice you may need along your way to success.
Alternative to Learning to Create Viral Content
For those of you who are too busy with your business to learn to create viral content, then I have an alternative for you. That is you need to hire a top-notch, first-rate content writer. It’s all well and good to have someone create your website content for you but you truly need to be prepared to hire the best one at creating content rather than the cheapest.
Having hired a few of the available agencies out there over the past years, most have great writers available at the higher-end prices. So do NOT cheap out thinking that you will be saving money, simply because you won’t be saving money with low quality content, because no one will want to read it.
Learning how to create and provide viral content could be the difference of your still being in business 5 years from now! Where will you be?